Bio
PARIS. is a 22-year-old rising star from Burnaby, British Columbia. Despite only starting his music career 2 years ago, the Filipino-Canadian has already made waves in the Vancouver music scene, having been featured on 6ixbuzzTV, and performing at the Safe and Sound festival. PARIS. has drawn comparisons to hip hop/r&b heavyweights A Boogie With da Hoodie and Lil Tjay. His next single ‘Ice Spice’ is slated for the end of summer and has already garnered excitement and virality on Tik Tok. With over 116K views and significant follower increase in only a weekend of promo this record has a promising journey.
Video
Timeline
| August 2023 | August 18: “ICE SPICE” releases across DSPs August 25: “ICE SPICE” lyric video goes live August 21-25: PARIS. in Toronto (press/photoshoot/meetings TBD) August 24: PARIS. w/ FrvrFriday @ Axis Club, Toronto August 25: PARIS. w/ FrvrFriday @ Hollywood Theatre, Vancouver |
| September 2023 | September 1: FrvrFriday BTS content starts to rollout across socials & YouTube September 8: “ICE SPICE” (Sped Up Version) goes live across DSPs as a waterfall release September 25: “IDK” pre-save goes live across PARIS. socials |
| October 2023 | October 12: “IDK” releases across DSPs with lyric visualizer October 27: “IDK” (Sped Up Version) releases across DSPs (waterfall w/ original) |
| November 2023 | November 7: “Unplugged” Content Series Launch TBD: LA Trip (Sessions, Performance, ComplexCon, etc.) |
| December 2023 | December 11: “Reach Me” pre-save goes live TBD: Shooting Official Music Videos, Studio Sessions, etc. |
| January 2024 | January 5: “Reach Me” feat. MBNel releases across DSPs January 26: “Reach Me” feat. MBNel (Sped Up Version) releases across DSPs (waterfall w/ original) |
Marketing Initiatives
Overall Marketing:
- PARIS. w/ FrvrFriday @ Axis Club on 8/24 (inviting partners & key industry professionals)
- Seeding audio to digital platforms such as SleepingonGems, Gen Direct & Escape Tracks
- Each single to be released with a lyric visualizer and include vertical cutdowns for Instagram & TikTok
- Covers of trending songs, ‘Who is PARIS’ series and additional content pieces via TikTok and IG
- “Unplugged” Content series of released tracks (PARIS. performing stripped down versions of his songs in different, curated spaces between Vancouver & Toronto)
- BTS content to drive awareness across all platforms (starting with the FRVRFriday shows)
- All content to be repurposed across TikTok, IG reels, YouTube Shorts & Snap
- We will be monitoring his posts and putting minimal spends behind specific creatives to maintain an ‘organic’ rollout
Digital Marketing:
Key Initiatives
- Content & Social
- “Let Me Treat You Like a lady” speed dating content piece – building off his engagement with audience & romantic themes present in ICESPICE
- Continuing GRWM style content – explore organic fashion influencer content collaboration
- DIY acoustic/acapella versions of ICESPICE – displaying more of his vocal ability e.g. Brent Faiyaz cover
- Stripped back live performance content piece
- 3rd Party/influencer seeding targets – leaning into sources of black music discovery & black culture and opportunities to leverage the song title in fan communities
- RnB Music Curation & promo pages
- Ice-spice fan pages & communities e.g. Ice spice fan edits using the PARIS. – ICESPICE platform audio
- Beauty/lifestyle content creators
- Fashion/sneaker culture content creators
